It’s not an exaggeration to say that apps have changed our lives.
From finding love to finding your keys, hefty programs on a desktop have transformed into little genius squares within your hands.
The best thing about it is: Some of the best apps in the store are female-owned. And it checks out when you realize that women account for 85% of all purchases, according to The Next Web.
Get the download on some of the world’s biggest apps, founded by women.
In 2014, Whitney Wolfe Herd recognized a problem to solve — women were not feeling empowered to make the first move when it comes to dating. The app is now one of the biggest online dating platforms, rivalling Tinder and Hinge. And now, after 9 years and countless relationships and weddings later, Bumble has expanded beyond dating and into the world of friend dates and networking.
2. Pep Talk Her
After experiencing inequality in the workplace firsthand, Meggie Palmer founded PepTalkHer to help other women track their career successes, coach confidence and to get you a pep talk when you need it most. As for the app itself:
- Store every positive email, milestone hit, or KPI reached.
- Be prompted to input every work win.
- Export to take into performance reviews or interviews.
Payal Kadakia is the proud Founder of a certified tech unicorn valued at US $1 billion. You’re probably aware of ClassPass, and if you aren’t, there’s a juicy intro offer waiting for you. The app originally acted as Google Maps for fitness classes but has now turned into a health membership smorgasbord where buying credits allow you to book into popular fitness studios, spas, and beauty spots all in one place.
From a career at MTV and FX Networks to co-founding one of the biggest event-hosting platforms globally, Julia Hartz said it was recognizing the need for great technology to impact live experiences that saw Eventbrite take shape. And on August 23, 2018, the company filed for a $200 million IPO and has both mass corporations and grassroots foundations using the platform.
Carla White found such power and fulfilment in practising gratitude that she created an app that made it that much easier for us to incorporate gratitude into our lives. This app prompts you to submit five things you’re grateful for every day, making a ritual out of something we all want to make routine.
6. Gender Fair
Amy Cross is at the helm of an organization that leverages the power of the female consumer. When a brand is Gender Fair certified, they’re part of the app’s database whereby consumers can scan a product or search a company to check that they align with their values.
A coding app for kids to learn how to think creatively and develop problem-solving skills that transfer into the real world. Samantha Jones realised at Columbia University how brilliantly creative coding can be, and so she pitched her idea to ABC’s Shark Tank and the app now has more than 200,000 active users. For the Mothers in Tech out there, this is one to get onto now.
An app that gamify’s positive habit building. With in-app rewards and punishments for motivation, the popular app makes ticking off life admin and healthy choices a fun time. Siena Leslie, a co-founder, knew the power of fusing the gaming community with aspirational culture.
The design platform that has stood out to be the well-known unicorn success story of the past ten years. Melanie Perkins wanted to make design accessible to anyone regardless of their Adobe knowledge, and so she set out to make that possible — with plenty of knockbacks along the way.
Renee Wang was comfortably succeeding in her Google role until she realized she needed to get out of her comfort zone and go after starting a platform for creating, searching, and listening to podcasts. As of 2019, CastBox had over one million podcasts available.