4 women making waves in the tech world right now If you’re reading this blog, you’re likely the type of person who gets hyped up by seeing other women in tech thrive. Well, we’ve got your regular dose of inspiration and motivation right here. As we continue to weather the storm of 2023, these are […]
Diversity across all workplaces and teams should be something the world is striving for – that much is clear. So, why does it appear we’re seeing increased talk regarding this issue in reference to the Artificial Intelligence space in particular? As AI is progressively making data central to much of our decision-making, this issue talks […]
It’s nothing short of gut-wrenching to know that women remain underpaid and under-represented in tech. The gender gap is a multifaceted issue requiring leadership action, systemic change and an intense re-engineering of the culture to truly shift these deep set biases. But what can be done at ground level? Here are 5 ways you can […]
It’s not an exaggeration to say that apps have changed our lives. From finding love to finding your keys, hefty programs on a desktop have transformed into little genius squares within your hands. The best thing about it is: Some of the best apps in the store are female-owned. And it checks out when you […]
Why we should stop and smell the progress. Once more for the people in the back: it’s never been a better time to be a woman in tech. And there’s so much to celebrate whilst looking ahead to what we can drive even further. We’ve detailed how the industry has shifted for the better, and some […]
In 2023, workplace diversity matters. And it’s not just about meeting quotas to make everyone feel nice – it’s about transparently ensuring that all areas of the workforce include a mix of perspectives. This is good business. Global Hiring Trends reported by LinkedIn show that 78% of companies prioritize diversity to improve culture, while 62% […]
The world is desperate for women to step up and take their place. To be represented in boardrooms and beyond. To be appreciated for all they do – in families, in society and in the workplace. This Women’s History Month, join us in acknowledging today’s female trailblazers. They’re not always the women you see featured […]
Even the most successful among us need help to achieve their goals. The people we meet along the way, throughout our career and life, serve as a key tool in opening doors, facilitating introductions, getting that coveted promotion, securing investor dollars and much more. Yup, networking works, and it’s not just your imagination: 85% of […]
Unfortunately, it’s likely that you’ll experience bad bosses throughout your career far more often than you’ll work alongside the incredible ones. In startup environments, people problems abound. Like so many company factors—culture, values, work ethic—poor management starts at the top. So many startup leaders are inexperienced, ego-driven or just simply haven’t been in the workforce […]
There’s no doubt that the last few years have thrown some curveballs. A pandemic, a war, and widespread tech industry layoffs – to name a few. Thankfully despite all this, we see a lot of hope and opportunity on the horizon for women in tech in 2023. Think: new jobs, exciting career paths, and opportunities […]
2021 was a milestone year for women around the globe. It demonstrated not only what we can achieve in the face of crisis, but also the increasing need for female leadership in our world. According to a UN Women report, female leaders responded more rapidly with measures to help ‘flatten the curve’ of the pandemic […]
Even the most successful among us need help to achieve their goals. The people we meet along the way, throughout our career and life, serve as a key tool in opening doors, facilitating introductions, getting that coveted promotion, securing investor dollars and much more. Yup, networking works, and it’s not just your imagination: 85% of […]
The world of advertising, for good or bad, is known for designing images and messages that draw the consumer in to purchase, follow and if you’re lucky obsess over brand culture. Yet, recent trends show that consumers want authenticity over advertising. How can brands use technology to help? My guest today, Asmirh Davis, Founding Partner and CSO at Majority, shares how data and its power to tell, deeper richer stories, is leading the way. We also talk about her journey as a Black Woman in Advertising and what it’s like to work with her co-founders, including the celebrity factor with Shaquille O’Neal.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Asmirh Davis is the CSO and founding partner of Majority, a branding agency based in Atlanta, Georgia. Asmirh grew up in Tennessee, and from an early age, had a deep interest in learning and a keen talent for writing. As she entered the professional world, she found that her intellectual curiosity and interest in human behavior formed a natural route to communications. She has had a successful career in marketing and communications in the Atlanta area for over eighteen years. In 2021, she partnered with Ohmid Farhang, Jorge Hernandez and Shaquille O’Neal to form Majority, which she describes as “an agency for the culture.” Majority strives to represent its consumers by adhering to a diversity-led talent model and by using data to understand the changing landscape of consumer culture.
Asmirh joins me today to discuss her journey to marketing and how being a black woman in the advertising industry has impacted her perspective and contributions. She shares the impact of data and how it can often lead to new and exciting marketing strategies. She discusses the importance of looking at the whole picture when analyzing data and why we should remove our own experiences and biases from the equation when creating a campaign. Asmirh also offers insight into what our changing cultural dynamic means for advertising and marketing and why it’s imperative for the industry to evolve with those changes.
“With most brands and most projects, it just really comes down to understanding human behavior. And that is agnostic to what your own personal experiences are.” – Asmirh Davis
Asmirh Davis Website
Majority Website
Majority on LinkedIn
Majority on Instagram
Majority on Twitter
Asmirh Davis on LinkedIn
Thanks for tuning into this week’s episode of Girls in Tech. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Be sure to share your favorite episodes on social media to help us reach more listeners, like you.
Join us on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website.
It's free to join
Girls in Tech members benefits from first access to news and resources, as well as exclusive event invitations and more. Get ahead in your career, with tips and insights sent to your inbox every fortnight.
Become a member
Log into the member portal
Not a member? Sign up
Forgot Password?
Log in
It's quick, simple, and free
*Email address
*Password
*Verify Password
Already a member? Log in
*First name
*Last name
*City/State
For more localized content and events, select a chapter near you:
How many years of experience do you have in the tech space?
If other, please specify
Drag and drop files or browse
Supported formats: JPEG and PNG
Replace
Or, select an illustration:
Select as many as you like, or skip if none apply to you
Now that you're officially a Girls in Tech member, you can access events and resources, find a local chapter, and connect with others. You can edit your profile at any time.
Have an account? Log in
By signing up you agree to our Terms & Conditions & Privacy Policy.
Have an account? Log in
By signing up you agree to our Terms & Conditions & Privacy Policy.
