The Power of Branding: E-Commerce Edition


Omnichannel experience

Mind-boggling figures

30-minutes delivery

Easy and free return


Customization & personnalization

A lot comes to mind when talking about e-commerce, and yet it is still challenging to understand what are the best ways to embrace it now and in the future.

What are the current and future opportunities and challenges of e-commerce on you, as a professional and as a consumer?

Hailing from different industries and countries, our speakers will surely raise interesting points and give you first-hand information on what is e-commerce.

We are looking forward to discussing about this fascinating subject with you!



6:30PM-7:00PM: Door Opening & registration

7:00PM – 8:00PM: Panel Discussion with all speakers and Q&A

8:00PM-9:00PM: Networking drinks & finger food

Early bird until November 21st: 10CHF + fee

General: 15CHF + fee



Angela Au-Yeung: Chief Digital Officer @ Vacheron Constantin

Angie comes with10+ years of experience launching and scaling eCommerce with different models, across categories including media and advertising, fashion, cosmetics, and luxury retail, targeting Asian, American, and European consumers in their different ecosystems. She is currently the Chief Digital Officer of high watchmaking Maison Vacheron Constantin, where eCommerce is playing a transformative role in the organization.

Celine Carle: International E-Commere director @ L’Occitane

Involved in e-commerce and digital for more than 14 years and passionate about this sector which reinvents itself constantly, Céline is an expert in managing e-commerce websites and digital teams, used to different types of digital structures and companies: pure player at Pixmania, big groups (Air France, LVMH), or mid-size companies, with different business issues (Luxury goods, Fashion, Cosmetics).

Paul Charmillot: CEO & Founder @ MagicTomato

Paul is passionate about artisan food and sports. He has 12 years of experience in financial advising for startups & SME’s at UBS. During 4 years, he also managed a small high-end jewellery brand which combined tech & diamonds. In 2016 he started MagicTomato and uses his entrepreneurial spirit to positively impact our world.


Bahar Sandal: Account Executive Commerce Cloud @ Salesforce

Bahar holds an MSc in Communication Systems from the Swiss Federal Institute of Technology – ETH Zürich. She started her career at Microsoft as a consultant where her passion for tech was born. After almost 5 years at Microsoft Bahar moved to Salesforce looking for new challenges. In her current role she accompanies companies in their digital transformation journey and more specifically in e-commerce. She has 10 years of experience in the tech industry and understands challenges of companies in different industries in launching or expanding in the e-commerce space.