Girls in Tech recently engaged in an email exchange with some women who were offended by the use of the word ‘Girls’ in “Girls in Tech” and ‘Lady’ in “Lady Pitch Night”. We apologized to these women for any misunderstanding or offensiveness caused. We also wanted to provide insight on why we branded the organization and one of our trademark events with these names.
Why ‘Girls’ and not ‘Women’? In conceptualizing the organization, Adriana wanted to create a community, a platform and a resource to further women’s careers in technology, as well as to create excitement around potential opportunities within the technology and startup worlds. Diving deeper into the organization’s culture and brand, the first things that came to mind were cutting edge, fun, collaborative, carefree and embracing challenge and risk. To her, these adjectives are clearly exhibited in our youth of today, and in everyday life, she embraces being a girl at heart and understands that all women were that girl and have that youthful spirit in them that should celebrated rather than suppressed.
Additionally, Girls in Tech addresses audiences at all points in the life cycle of a women in technology – from girls to professional women – and encourages each audience to embrace their femininity and “girlishness” as an asset and strength. We will continue to incorporate these tenets into our overall programming with confidence and vigor, as these are our core values. Our primary goal is to produce initiatives that make an impact on society, and we feel that focusing on semantics detracts from our mission.
At Girls in Tech, we believe that deep down, we’re all still girls at heart. No matter where we are in life, the corporate ladder, how successful we are, or how much money we earn, we … as women leaders, professionals, mothers or sisters will always be “girls” first and foremost … especially away from the boardroom and the home. Plus, we wanted to brand Girls in Tech as a “young,” “hip,” “progressive,” cutting-edge,” and “NOW” organization … hence the name “Girls in Tech.”
“Lady Pitch Night” is the name of an EVENT that we created … not the description of a person or a professional. We want to brand the event as a “Woman-Only” pitch event … and “Female Pitch Night” or “Women Pitch Night” just doesn’t cut it in terms of flow, branding, hipness and edginess. Much like “Ladies Room” sounds MUCH BETTER than “Women’s Room” or “Female Room,” Girls in Tech believes that “Lady Pitch Night” is the best way to brand the event, grow the event worldwide and leave a lasting impression.