Meet Rosie the IT Worker

Who isn’t familiar with Rosie the Riveter, the iconic image of the strong women of the World War II era? Well, Rosie is back again, but this time around she’s leading app development teams, she’s an Internet of Things guru, a cyber security consultant and an IT ops whiz. All of this, courtesy of CompTIA, a non-profit IT industry trade association, in celebration of women in tech everywhere and in support of their own women in tech campaign, Make Tech Her Story.

Rosie the IT Worker

The latest research on sparking girls’ interest in tech

CompTIA is a non-profit trade association, dedicated to serving the needs of the IT industry. Through research, events and educational opportunities, members gain access to products and services targeted to unique IT verticals and market segments.

Part of CompTIA’s mission is a dedication to research and supporting women in tech. The launch of #MakeTechHerStory includes research CompTIA led themselves, as well as the story of women in tech in modern times, starting with the women computer programmers of World War II, the “ENIAC girls.” But perhaps the most interesting part of CompTIA’s research is the insights it gained through conversations with girls and boys between ages 10 and 17 on how they view the IT industry—and their potential within it.

  • Interest in technology wanes as girls age. Overall, less than one-quarter (23%) of girls have considered an IT career, compared to 47% of boys.
  • Girls need to be educated about what a career in IT means. 69% of those who have never considered a career in IT state not knowing what those jobs involve.
  • Learning about technology starts in the home. Girls and boys, nearly equally, state that its parents or guardians who are main source for exploring more about what technology careers mean.
  • There’s a disconnect when it comes to the idea of “dream jobs.” While girls tend to value a lot of what an IT job can deliver—such as career advancement opportunities and solid income—many of them don’t consider IT careers to fulfill their goals.

“We’ve found that parents play an important role. It’s important for parents to get kids jazzed about what technology can do for them in their lifetime,” said Carolyn April, senior director, industry analysis at CompTIA. “A lot of girls may think of tech as working at a server farm, or in a back office, but everything involves technology. We need to show girls that there is a broad range of careers, and they all require tech.”

Build your own Rosie IT Worker

Download CompTIA’s e-book (which includes all of their research), or build your own Rosie here.

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