Learning from Darrell Mockus – CTO of CPP Innovation Labs, and Fran Maier – Founder of TRUSTe was a true pleasure. Differing views with non-cliche answers made our chat with them interesting and enlightening. Here’s what these two tenured executives had to say about all things GIT Board and mentorship:
Fran, what advice would you give women who are attempting to sell their product to VC’s?
FM: Understand who the target market is for your product. A lot of B to B advertising is male focused. This is a mistake. Showcasing women is a huge win, since most ads are aimed at men. Don’t leave them out.
As a new board member for Girls in Tech, what’s one thing you plan to do to help the organization thrive even more?
DM: The cause they support has always been something I have been passionate about. I think sharing our experiences and giving people options (through GIT programs) is one way we can propel the organization. Helping women learn how to get their foot in the door with companies, skills, etc. is priceless.
FM: Even thought I’m still new and not entirely familiar with all of the challenges the board faces, I know that it’s very much about impact. I want to help raise funds to expand our programs and ensure we are evangelizing as an organization around these efforts.
As a coach and advisor, how do you feel we can influence more women to give back?
DM: My long term mentor was a woman. It was when I was in my 20’s. Helping others was in her DNA. Ironically she had all male mentors. I think we just have to lead by example, whether you are a woman or a man.
FM: We can start at the college level and teach them how to give back. Women have had a bad rep for helping other women over the years. Pay it forward. Often times I meet people and try to connect them to new opportunities when applicable. Remembering to do things like this is key.
Thanks for giving us 5 minutes of your time! We can’t wait to see what’s next with the Board.